LATEST NEWS - Thursday 12th April 2007
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BREAKING NEWS
Known Becomes a Carbon Neutral Business
In support of the global movement to stem global warming and avoid future environmental catastrophe, Known has decided to become a Carbon Neutral organisation. To facilitate this we are purchasing all of our electricity from 100% renewable energy sources and we have calculated our average CO2 emissions. To offset these for the year we purchased enough trees through carbonneutral.com.au to offset our emissions which we estimate to be around 4 tonnes. We also supported Earth Hour by switching off all power to our building for 48 hours over the weekend. We encourage all of our colleagues, clients and friends to do whatever small part you can to help create a better environment for our children’s future.
LINK: http://www.carbonneutral.com.au
NEW TECHNOLOGY
Email Newsletter System for socialdiary.com.au
NEW TECHNOLOGY Social Diary is Sydney's leading social calendar and events sourcing newsletter circular. We have delivered the girls a system where they can edit their own text and images, using a template we created for them in a web browser interface. They can easily send their email to the entire mailing list in one dispatch. The campaign metrics component of the system provides invaluable information on who opens the email and where they click through, so that future content can be even more targeted. The email has also been designed specifically to work with Web based email systems such as Gmail, Hotmail and Yahoo! which can sometimes wreak havoc with highly visual email designs.

The benefit of all this is that Social Diary are able to have a highly visual email without having to rely on a design studio to produce it for them. Other features of the system are the ability to have multiple templates, multiple mailing lists and opt in forms on your own site so people can add their names directly to the database. We also developed some clever technology that adds a live weather stream which updates continuously.
LINK: http://www.socialdiary.com.au
NEW BUSINESS NEWS
LVMH Group - Kenzo
NEW BUSINESS NEWS We are proud to announce our latest client to benefit from our expertise, Kenzo which is part of the Moet Hennessey Louis Vuitton Group of brands. We have started with enhancing their email campaigns bringing a more defined delivery system and detailed metrics reporting. We have also been asked to look at localising their web pressence. We hope to develop our ongoing relationship and look forward to working with the Kenzo team into the future.
LINK: http://www.kenzoparfums.com/
WEBSITE LAUNCH
Bluefin Builds its Presence Online
WEBSITE LAUNCH We are proud to announce the go live for the website of one of our longest standing clients, Bluefin Capital. We have worked to give them a clean, fast site that is W3 web standards compliant along with a professional design. They are now happy to send potential clients to their site as a point of endorsement and referral.
LINK: http://www.bluefincapital.com.au
BLOG.KNOWN
Getting Known in Second Life
BLOG.KNOWN Known has begun to stake a claim in the online world of Second Life. We are in the process of setting up a demo office on Silicon Island and will soon be making a land purchase where we hope to test some in world marketing ideas for our clients. "Second Life is a wonderful exploration of the possibilities of the future of the online world", said Smith Mendicant, Knowns inworld representative. "We have been discovering many innovative ways that online social and business groups have been organising themselves." If you are interested in getting involved in Second Life in a business context, get in touch with us. We are more than happy to give you a demo and show you the possibilities.
LINK: http://blog.known.com.au/