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NEW BUSINESS NEWS
Known wins ClubsNSW brand pitch
Known is pleased to announce that it has been appointed to work on a refresh of the ClubsNSW family of brands. The clubs industry is on the cusp of an important evolutionary step and ClubsNSW needs a brand that will carry it through this evolution. They are an important voice in the community that speaks to and on behalf of clubs in NSW. We look forward to partnering with the team at ClubsNSW to consolidate and strengthen their brand.
BREAKING CAMPAIGN
Sun Microsystems x64 Rich Media Campaign
BREAKING CAMPAIGN Sun Microsystems is currently promoting its world class x64 servers. As part of the campaign we have created a series of rich media banners which include full motion video and flash animation. We utilised the Eye Blaster system to distribute the media. Feeding video into the flash banner was a challenging exercise but in the end a worthwhile result.
LINK: http://www.known.com.au/portfolio.php?id=113
ON THE SIDE
Known Launches Snog the Frog
ON THE SIDE Known has launched its latest business venture, Fancy Dress and Costume Shop, Snog the Frog. The shop is downstairs at our office in Surry Hills. It has been soft launched with just a local flyer campaign, online directory listings and a MySpace page but already has become very busy. If you need a costume for your next party give Ethan a call on 02 9690 2001 or check out some of our costumes and become a Snog friend at our MySpace site.
LINK: http://www.myspace.com/snog_the_frog
BLOG.KNOWN
Which web designs really deserve the awards?
Have most Australian digital agencies forgotten we live in a low bandwidth society?

I am not sure wether it is denial or just stupidity but as I flick through the latest trade rags looking at the award winners for the best designed websites and see all these amazing looking Flash enabled, interactive masterpieces I get the feeling that not just the 56K users are getting left behind but now the average broadband user is too.

I have the luxury of a having one of the fastest consumer internet connections advertised as 24Meg which theoretically should enable me to download at 2.4MB per second but in reality due to distance from exchange and line length gets an average download speed of around 600KB per second. This is still much faster than a 1.5Meg connection which gets a max download speed of 150KB per second. Even at this speed I am still waiting a long time to download a lot of the latest flash websites. READ MORE
LINK: http://blog.known.com.au