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KNOWN ADDS THREE KEY STAFF MEMBERS
We are very excited to announce three new staff members at Known. We have hired Monica McSheffrey in the position of Account Director/Business Development Manager (Part Time), Emma Richomme as Senior Account Manager and Ben Crothers as Digital Media Director.
Monica was most recently employed as General Manager of Huybers, Sydney, lifting the creativity, productivity and morale of this boutique ad agency. She personally directed the major account for the agency, Meriton.
Emma most recently worked at the 360 partnership as Integration Manager on Commonwealth Banks Credit Card Sector. She has also had stints at Desire Brand Management and Leo Burnett. She has implemented branding and communications plans across all major mediums and is looking to develop existing and new relationships with Known.
Ben has most recently been working on freelance projects for clients such as The Leukemia Foundation, MyHouse, Worlds Greatest Shave and Friends First Insurance. Previously he was Lead Web Designer at Monster.
All three have a wealth of experience with top tier clients and are a huge bonus to our capabilities. We welcome them on board in this exciting new period of growth and are excited to find people with the same goals and desires we have. For us personality fit and personal direction were paramount and we have found that in all Monica, Emma and Ben.
NEW IDENTITY FOR GLOBAL FUND MANAGER
Known has just completed the rebrand of Highland Capital Management to their new Identity, H3 Global Advisors. The new identity serves to give H3 a modern look and feel that they can take to a global marketplace. We used our refinement technique to arrive quickly at a solution that they were extremely happy with. This allowed us to keep client costs to a minimum while producing a premium quality result.
H3
Global Advisors have been exceptional to work with, they input well into
the creative process while still taking on board the advice and direction
we offer. We look forward to an ongoing relationship that will generate
success for all.
Our blog is where we take the opportunity to talk about how we generate the best results for our clients. This month we share the basics of how we formulate a marketing strategy. At Known we employ a very simple approach to marketing. Define a single clear message that engages the consumer and request them to do something. This idea should be able to be executed through any communication channel and through any medium. The marketing message can be broken down into four parts ...more